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The Power Of Mouth To Mouth Marketing

InfoChachkie

Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night. I had no idea how I was going to slip the flyers under the doors of conference attendees. A conference bag had been hung on my door handle, and every other attendee''s door handle as well.

Marketing 239
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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

This week the SBW2012 Conference in DC offers sessions geared for small businesses including a Social Media forum, Business Matchmaking, and Federal Contracting 101. The conference ends with the Champion Awards Dinner. It’s National Small Business Week , celebrating the more than 2 million small business owners in the US.

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How This Startup Kicked Oracle’s A$$

InfoChachkie

Marten noted that a year after Oracle acquired InnoDB, MySQL made an unexpected announcement at their annual Users Conference. At our Users Conference we surprised them (Oracle) by announcing them (as) MySQL Partner of The Year. In Marten's words, "Oracle never did any harm to us, but they didn't like to be shown as endorsing us.

Oracle 229
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Holy Viral Attribution, Batman! Why Social Gets to Win

InfoChachkie

At the Ad:Tech conference in April, our very own CEO James Borow gave a pretty awesome speech about why social gets to win, emphasizing the new tracking phenomenon of viral attribution. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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Avoid Death By PowerPoint – Create Slides That Don’t Suck

InfoChachkie

We were talking about an upcoming conference when he declared, "I hate PowerPoint. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Instead, the presenters told their story in a conversation manner, rather than via the typical monologue approach.

Slides 258
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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Facebook opens up Instant Articles to all publishers. These native articles, which have a lightning bolt in the top right corner, load in half a second—10x faster than if user was to click out to a website.