Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. Corey Weiss: It is critical that you surprise and delight your customers, month over month, by. So it's all about content and community.

StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Trending Sources

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Apparently, the key to growth is the relationships that you may have with customers and suppliers. Why aren’t more companies capturing this kind of information to deliver a more personalized experience to their customers and/or prospects?

Coull Entrepreneurs Get More Customers

InfoChachkie

As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Stitching Content With Commerce. Coull Offers Advertisers Video Skimlinks.

Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content.

Demand Media Applies Content Strategy To eNom

socalTECH

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios. eNom also said it will offer its customers the ability to use rotating articles from Demand Media for their hosted domains.

EdgeCast Trumpets Customer Gains

socalTECH

Santa Monica-based content delivery network provider EdgeCast Networks said Friday that it now has more than 2000 customers, or more than double the number of customers from the previous year, as of the close of 2010. The firm said those customers include AdColony, Dreamstime, SlashGear, StreamCity, and Tumblr. The firm did not say what that customer count equaled in terms of financial performance. communications internet network delivery content edgecast

EdgeCast Reports Customer, Traffic Growth

socalTECH

Santa Monica-based EdgeCast , the content delivery network provider, is reporting this morning that it now has more than 3,000 customers using its services. EdgeCast said around 1,000 of those customers were added in the last six months, and included ShoeDazzle, Yellowbook, and AllSaints. edgecast content delivery network hosting

Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. ” customer segment.

Sony Online Entertainment: Customer Data Stolen

socalTECH

San Diego-based Sony Online Entertainment , the developer of massively multiplayer online games, has provided details of the intrusion on the firm's systems, saying that hackers may have stolen its customer information. sony online entertainment shutdown hacking intrusion content videogame

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. The company has scaled so quickly because its platform uses vast natural language algorithms to match intent with the appropriate content.

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. demand media content marketing advertising experian infographics

PickDeck – Content Based on YOUR Interests

Tech Zulu Event

Rarely do we come upon a website or web applcaitions that truly sifts through all the junk and curates the most influential and authoritative source to give to useful and value content…not spam. They’ll discover content for me…AND make sure it’s not spam.

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Seismic Snags $20M For Content Management Software

socalTECH

San Diego-based sales software developer Seismic has raised $20M in a Series B funding round, to go towards its sales content management software, the company said this morning. Seismic said it will use the funding for product and sales, marketing, and customer support. seismic content management sales software

Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

That’s how social can help build customer lifetime value.”. Brands can also integrate their customer and transaction data. These efforts help brands convert fans into customers, and turn good customers into great ones.

NetDNA Targets Asian Content Delivery Network Services

socalTECH

Los Angeles-based content delivery network operator NetDNA is ramping up its efforts to provide CDN services in Asia, the company said Friday. NetDNA said it will provide accelerated traffic through its Singapore point-of-presence, for a flat $10 per month for existing customers of its MaxCDN service. NetDNA said its content delivery network services start at $39.95 netdna content delivery network services asia acceleration

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Don''t Be Afraid To Offend (Some) Customers. Be content with a little bit of raised brand awareness and don’t try to milk it too much.".

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Don''t Be Afraid To Offend (Some) Customers. Be content with a little bit of raised brand awareness and don’t try to milk it too much.".

To Survive, Reddit Must Move Beyond One Size Fits All

Tech Zulu Event

The recent uprising and subsequent meltdown of Reddit can be attributed to the age-old problem of letting customers run your business for you. The custom view for individual users happens on Facebook and YouTube, where views of the editorial content outnumber views on the main site 20:1.

Here Comes New Ideas from BPM

Tech Zulu Event

Following are some of the powerful benefits of using business management software to transform business processes in a manner that produces the type of results that will improve a company’s customer satisfaction rating.

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Cute Puppy Alert: DogVacay Uses Cute Dog Photos To Find Customers

socalTECH

He explained the sharing of cute dog photos came out of the company''s desire to create engaging content in Facebook, about something that people find interesting. Instead, the company has focused on providing engaging content users love to share--in this case, all those cute puppies.

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Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

Why does twitter analytics considered as the “Holy Grail” for every content marketer? In the world of content marketing and digital marketing, analyzing your tweets can help you gauge if your marketing efforts conducted in Twitter is effective or not.

Triton Digital Wins New Customer

socalTECH

According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience. Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications. Financial impact of the win was not announced. Nehoff Communications is the operator of 22 radio stations and related websites across central Illinois and Indiana. READ MORE>>.

FilmTrack Backs Content ID Effort

socalTECH

Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry. filmtrack content identification eidr hollywood asset

How Jukin Media Is Turning Viral Video Into A Real Business

socalTECH

We then acquire those videos directly from content owners. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. We find the content they want, and we user our technology and people to service the show.

4 Essential Webpage Elements for Getting Site Visitors to Convert

Tech Zulu Event

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. The good news is there are more than a few ways to improve the chances a visitor will become a customer. .

Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today.

Catching Up With Joanne Bradford, Demand Media

socalTECH

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Entrepreneurs Get More Customers. <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action.

Disney Movies Anywhere Links With Verizon Fios

socalTECH

The two said Fios by Verizon customers can now connect to Disney's digital movie collections, and also can purchase those titles directly via Fios. disney movies verizon fios streaming content hollywood movieBurbank-based Walt Disney Studios says it has linked its Disney Movies Anywhere service with Fios by Verizon , allowing Fios users to purchase and access Disney, Pixar, Marvel and Star Wars movies via the service.

How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. This is a scalable business, and content and context at its finest.

EdgeCast Scores Customers

socalTECH

Los Angeles-based content delivery network provider EdgeCast said yesterday that it now has more than 300 customers, saying that it has signed Twistage, a provider of video publishing services; Parallels, maker of virtualization software; PureVideo, an online video content firm; as well as many others during the year. The firm provides caching of web content, including video, software, and other multimedia content.

Web 2

Mobility: Exceeding Your Customers? Expectations

SoCal Tech Calendar

Tuesday, September 11, 2012 -- Mobility: Exceeding Your Customers? What can you do to delight your customers and inspire them to return to your app again and again? This presentation will examine strategies and tools to select the content and features, design for cross platform solutions, and evaluate the technology for your current and future applications. Expectations. San Diego Software Industry Council. 1 in 4 mobile apps are downloaded but never used again.