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SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Social media will be pervasive in the enterprise and is primarily driving by customer interactions.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

This first video they did became viral and the CMO, Jeffrey Harmon , paved the way to create an entertaining brand web series called Diary of a Dirty Tongue. YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires.

PublishThis Enhances Content Curation Tool

socalTECH

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels. The software helps those companies publish their own data on their websites, by surfacing fresh content to help engage consumers.

Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content.

5 Common Misconceptions of Web Design: Insights from the Yoga Sutras

From the Venture Trenches

The pride and effort they have placed in building up their business should be reflected through their web presence. More than a calling card a businesses website is how customers will discover, assess and interact with you and how you in turn, can engage your customers.

The 7 “Free” Ways to Get Traffic on the Web

Jason Nazar

The 7 Ways to Get (unpaid) Traffic on the Web. “If There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) Refreshing Content. Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. The web is interconnected, and traffic flows between sites that interlink.The more sites that link to you, the more sustainable traffic you build overtime.

Sites 13

CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. We also host video-conferences with students who want to learn specific topics around web video.

5 Common Misconceptions of Web Design: Insights from the Yoga Sutras

From the Venture Trenches

The pride and effort they have placed in building up their business should be reflected through their web presence. More than a calling card a businesses website is how customers will discover, assess and interact with you and how you in turn, can engage your customers. With over three billion local search queries in any given month on Google alone, no business can afford not to be on the web. The same can be said of your attitudes and assumptions towards the web.

4 Essential Webpage Elements for Getting Site Visitors to Convert

Tech Zulu Event

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. The good news is there are more than a few ways to improve the chances a visitor will become a customer. .

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Divshot''s solution is an innovative web development tool, which automatically generates professional-grade code during the wire framing process.

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Divshot''s solution is an innovative web development tool, which automatically generates professional-grade code during the wire framing process.

Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? It's all about what is happening on the realtime web.

Gary Hayslip on the City of San Diego as Cybersecurity Test Bed

Xconomy

He oversees a web of government computer networks that enable city residents to pay their parking tickets, submit bids on city contracts, and make online payments for city taxes and sewer fees.

Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content.

At “The Vine,” Developer Builds a Vertical Campus for Tech Startups

Xconomy

The 11-year-old company provides customer relationship management software-as-a-service for companies like Electrolux, Whirlpool, and Samsung, helping them re-purpose their training materials and other “help content” to improve their customer experience.

UX Workshops by Celebrated Author & Usability Expert, Eric Reiss

Tech Zulu Event

He is the author of various best selling books including Practical Information Architecture, Web Dogma ’06 and Usable Usability. October 14: Putting the content into content strategy – effective writing for interactive media. “Great presentation.

Congrats To The Spotlight: LA Tech Winter Presenting Companies at Caltech

Tech Zulu Event

Mobile Web America, Inc. We utilize the content of your existing website and create a mobile version on-the-fly. Logos, themes, branding, content, videos, maps and more are automatically transposed to the mobile version with no programming knowledge required. We write and create our own content for the game. The firm has a strategy-based approach with a strong focus on technology and high-quality content. Custom ad deals and partnerships.

Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today.

Amazon Web Services (AWS)

SoCal CTO

I went to an event by Amazon on their Amazon Web Services in Santa Monica today. It wasn't until a couple of the customers who used it explained what's really required. Other storage of media: GreenLightJobs - store media / portfolio elements, LoanToolBox - content elements/videos. The focus was S3 - storage service, EC2 - their compute cloud, their queuing system, and their flexible payment system.

S3 3

Catching Up With Joanne Bradford, Demand Media

socalTECH

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube.

Demand 105

NetDNA Connects CDN To Web Apps, Services

socalTECH

Los Angeles-based content delivery network (CDN) provider NetDNA is making it easier for web application developers to use its CDN services, saying Monday that it has launched a new service to embed web acceleration capabilities into their web services and applications. The company said its new NetDNA Acceleration Platform gives web developers ability to control CDN provisioning--either as a way to resell CDN services, or to help boost their site performance.

User Interface Beyond the Web Site

SoCal CTO

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product. What applications and web sites have you been using? Then I spend time in all sorts of other applications and web sites.

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content.

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FastSoft Aims At Web Retailers

socalTECH

Pasadena-based FastSoft , the Caltech spinout which develops web acceleration software, said today that it has released a version of its products aimed at Internet retailers and web properties. According to the firm, the upgrade includes custom graphs and diagnostics tools aimed at helping network operators optimize for end user experience and troubleshoot problems in their network, and also includes a TCP packet capture tool.

EdgeCast Scores Customers

socalTECH

Los Angeles-based content delivery network provider EdgeCast said yesterday that it now has more than 300 customers, saying that it has signed Twistage, a provider of video publishing services; Parallels, maker of virtualization software; PureVideo, an online video content firm; as well as many others during the year. The firm provides caching of web content, including video, software, and other multimedia content.

Web 2

EdgeCast Targets Web Applications With New Service

socalTECH

Santa Monica-based EdgeCast Networks , the content deliver network (CDN) provider, said today that it is targeting the performance of web applications with a new delivery service. The firm said its has announced a beta of a new, Application Delivery Network, which will help speed up availability of web applications. The firm claimed its service can help web apps run 200 to 400 percent faster. edgecast content deliery network application acceleration caching

How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? Los Angeles-based Epoxy (www.epoxy.tv) launched yesterday to help content creators do just that. and why social is so important in today''s content world. Most recently, we created a web series.

Panache Signs Canadian Customer

socalTECH

Panache said that TVO will integrate its platform and services into its online content, which is available on sites such as TVO.org, TVOParents.com, and TVOKids.com. Panache said its technology will be used for interactive content enhancement, withing TVO's web games and video.

Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. There is a television/video/content/Internet revolution coming.

How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read.

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). BuzzFeed.

Sony Online Entertainment: 24.6 Million Accounts Stolen

socalTECH

The updated numbers were released by Sony late Monday after a hectic day of updates from the firm, which unexpectedly shut down its web site and game services after discovery of an intrusion. sony online entertainment shutdown hacking intrusion content videogame

Learning The Ropes Of Internet Video With Michael Tringe and CreatorUp

socalTECH

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series.

Tapping The Creativity Of The Crowd With Tongal

socalTECH

You''ve seen the company''s work in the Superbowl, on television, and on the web, all for big brands--but you might not know it came out of the crowdsourcing efforts of Tongal (www.tongal.com). James DeJulio: We''re a social content development platform.

What are the Technical Performance Requirements for your Startup?

SoCal CTO

Luckily, some of the folks at TechEmpower just posted Think about Performance Before Building a Web Application. It’s also necessary to note that a poor mobile website experience can impact your customers’ perception of and loyalty to your brand.

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NetDNA Wins TheNextWeb.com

socalTECH

Los Angeles-based content delivery network provider NetDNA reports this morning that it has scored a customer win with news website The Next Web. NetDNA said that TheNextWeb has selected its MaxCDN subsidiary to provide content deliver network (CDN) services to handle its more than six million monthly visitors. netdna thenextweb content delivery network

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What special data, content, APIs, etc. Content access controls?

EdgeCast Application Delivery Network Enters GA

socalTECH

Santa Monica-based EdgeCast Networks , the operator of a content delivery network (CDN), said today that it has entered into general availability of its new Application Delivery Network service. The new service is focused on serving up web applications and dynamic customers for its customers. The firm has been in beta since December on the service, which is being used by such customers as Gawker Media.

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We need to spend some time discussing what you do with the social web. I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted.