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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Content 104
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. The key takeaway?

Commerce 211
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5 Tips For New Entrepreneurs Needing Investor Funding

Startup Professionals Musings

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. For aspiring entrepreneurs, or if your last startup failed, it’s all about standing out above the crowd of others like you, and demonstrating your readiness.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

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Docstoc Ramps Video Content Effort

socalTECH

Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. In a new section on Docstoc's web site, the firm has been sharing dozens of video segments featureing business tips and advice from entrepreneurs from Southern California's technology community.

Content 217
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6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Content 92
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10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Marty Zwilling.