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Female Entrepreneurs, AI and Investing: A Chat With Meredith Finn, March Capital

socalTECH

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. For myself, I'm largely focused on investments in enterprise software, primarily in the areas of application software and intelligence.

Capital 162
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Mighty Oak Entertainment Gets Investment

socalTECH

Los Angeles- and Atlanta-based Mighty Oak Entertainment , which produces sports clips for traditional, digital, and streaming, has received an investment from former MGM Television President John Bryan and entrepreneur and KDOCTV (Los Angeles) owner Bert Ellis, Jr., the company said last week. READ MORE>>.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174
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Snap’s Yellow accelerator debuts its third batch of investments

TechCrunch LA

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. Snap investment Hardworkers. Mogul Millennial : a media startup sharing professional resources for Black entrepreneurs. Yellow investment SketchAR.

Invest 237
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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. For minimum content, see my original article “ These 10 Key Elements Make a Business Plan Fundable.” The one-page Oprah plan is a good executive summary, but it’s not enough to get the investment. It won’t work.

Invest 135
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Display advertising. Email marketing. Cold calling.

Marketing 114
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Docstoc Ramps Video Content Effort

socalTECH

Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. In a new section on Docstoc's web site, the firm has been sharing dozens of video segments featureing business tips and advice from entrepreneurs from Southern California's technology community.

Content 217