Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 94

Content Startup Newsletter Writing 94

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Your content must continue to deliver new ideas.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Both Sides of the Table

SEPTEMBER 17, 2013

Content is a “hits-driven” business that makes it unattractive to investors – remember? The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Content goes global (of Maker Studios 4.4 Content goes global (of Maker Studios 4.4

Company 339

Company Companies Technical Review Content 339

Tech Zulu Event

OCTOBER 10, 2012

He is the author of various best selling books including Practical Information Architecture, Web Dogma ’06 and Usable Usability. October 14: Putting the content into content strategy – effective writing for interactive media. Putting the content into content strategy – effective writing for interactive media.

Culver City 105

Culver City Design Content Writing 105

Both Sides of the Table

SEPTEMBER 30, 2015

The beauty of evergreen content is that it resurfaces all the time and it is as relevant today as it was years ago when I answered it. One of my favorite ways to resurface content is when I see people on Twitter put out a Tweet linking to an old post. I’m just writing verbatim what I wrote in a Quora response years ago.

Venture Capital 150

Venture Capital Content Writing Blogging 150

socalTECH

OCTOBER 4, 2012

We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. An example is Melissa Rundle, who was been writing for the industry doing FunnyOrDie type comedies. Who is the exact audience you're aiming this content at?

Web 187

Web Content Startup Education 187

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? The firm has created a tool which uses software and semantic search to help in the whole process of curating content.

Web 237

Web Newsletter Content Startup 237

socalTECH

JANUARY 8, 2020

Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. That is amazing. That's very exciting.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Startup 103

Startup Content Newsletter Writing 103

socalTECH

NOVEMBER 8, 2012

Go Trexx (www.gotrexx.com), which is based in Mission Viejo, think it's by engaging kids with mobile applications which provide background information, helps to build excitement, and gets kids involved in traveling to different destinations. I ended up hunting and pecking through to find the right information.

Guide 232

Guide Framework Mobile Startup 232

Both Sides of the Table

SEPTEMBER 10, 2012

For example, I have had rigorous debates about the need to crack down on explicit online content – even in the face of lower growth. Another fine line companies are skating is with how much user information they make publicly available. Does it risk disclosing sensitive information that could affect their relationships?”

Blogging 328

Blogging Content Press Startup 328

socalTECH

JUNE 23, 2011

What we're doing there is providing Cause Integration Profiles, where we are letting businesses provide information on what they are doing in the cause area, and not just display it on our site but take that to any website that is interested in it. Ryan Scott: Originally, we started with consumer facing content.

Causecast 222

Causecast Startup Content Education 222

SoCal CTO

MARCH 18, 2010

Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Vince: In addition to my management writing I’ve interview many CEOs and innovators. I’d love to get your thoughts at some point about writing for these publications vs. on your own blog.

Startup 225

Startup Los Angeles Twiistup Social Network 225

Both Sides of the Table

JULY 1, 2010

Dipping: As a decision maker you rely on information being passed to you by the people who report to you. You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. But as a CEO you can’t rely solely on this information.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Yes, we understand that it’s all about providing high-quality content.

Networking 366

Networking Media Content Customer 366

InfoChachkie

JUNE 3, 2013

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. If you want to be kept informed just send me an email and let me know that you''re in, and that was it. Saying, ''Hey, we want to pay you to write a book.’

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

MARCH 2, 2011

I’m sitting at my computer now at 9.00pm writing this – which is an hour earlier than I normally write (there are about 8 women at my kitchen table having a book club (aka excuse to drink wine & gossip so I’m locked in another room writing. We have an informed point of view. I enjoy that.

Email 287

Email Blogging Venture Capital Writing 287

TechEmpower

JULY 5, 2016

When we encounter a long , we can require that the number fits into a double without losing information. If no information would be lost, we serialize the long as usual and move on. If information would be lost, we throw an exception and cause serialization to fail. When we use JSON we lose information about our numbers.

JavaScript 294

JavaScript Java Class Framework 294

socalTECH

JANUARY 25, 2010

It was user generated content for travel, but back in 1999, before we'd really seen the movement toward user generated content. Back at that time, I had people ask my--why would I ever want to read what other people are writing, isn't that what professional authors and journalists are for? We've seen a couple of things.

Content 204

Content Startup Sites Manhattan Beach 204

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. The marketer in you says sell sell sell and the passionate blogger says I just wanna create content my followers will love. Doesn’t mean the content of the blog you visited wasn’t awesome. Not really.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

NOVEMBER 16, 2017

As you design your lesson plan, write up objectives and promote the training, be sure to demonstrate how it will enable people to have more ownership in their work and influence on your company as a whole ("autonomy"). Make it learner-centric. Why should an employee take this training?

Training 48

Training Writing Conference Slides 48

socalTECH

APRIL 14, 2011

It's interesting to see that, despite selling Wallstrip to CBS, that content isn't the goal here? Howard Lindzon: Making content is just a dumb business. You'd have to come up with an idea, gather the truth, write it, produce it, shoot it, edit it, and when you had the product, you had to figure out how to distribute it.

Ideas 248

Ideas Web Startup Content 248

socalTECH

DECEMBER 12, 2008

The new app, available in the Apple App Store, allows users to write reviews and access content from Citysearch. West Hollywood-based Citysearch, which operates online guides to local areas, said Thursday afternoon that it has launched an application for the iPhone and iPod touch.

CitySearch 100

CitySearch West Hollywood Technical Review Guide 100

InfoChachkie

NOVEMBER 3, 2011

Even though I have raised significant venture capital as an entrepreneur and have participated in dozens of transactions as an investor, I still found the book to be informative, especially with regard to the dilutive impact of some of the more onerous deal terms that we avoid at Rincon Ventures. free weekly Infochachkie articles!

Venture Capital 205

Venture Capital Entrepreneur Writing Guide 205

socalTECH

JULY 20, 2011

The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information. As a result, consumers would go away after they hit that information. How have you managed the high cost of creating content? How did you decide to launch HitFix?

News 173

News Entertainment Startup Bertelsmann 173

InfoChachkie

JUNE 3, 2013

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. If you want to be kept informed just send me an email and let me know that you''re in, and that was it. Saying, ''Hey, we want to pay you to write a book.’

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Tech Zulu Event

OCTOBER 3, 2012

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.

Screening 109

Screening Content CTO Hire Platform 109

Startup Professionals Musings

AUGUST 16, 2012

These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Give people information that’s “too small” or otherwise not important enough for mainstream news sites, such as restaurant inspections, building permits, and fire department dispatches.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

JULY 24, 2015

More important, if someone does find your site, the content better be enticing enough for them to come back. New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate. Develop an efficient and effective writing style.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Tech Zulu Event

MARCH 10, 2012

Whether it be taking in information, learning, executing, or increasing our output, or investing it into relationships and health, this is the goal for the time we gained. founder, Steve Cunningham, this is exactly the thought process he went through when developing a product to help you take in and use information faster.

Startup 76

Startup Social Media Content Web 2.0 76

socalTECH

SEPTEMBER 19, 2008

Traditionally, they hand-write those messages and those message slips become clutter, become lost, and they stay in your office when you're not there. So, instead of writing down a message, they can put it into this really, easy-to-use system. Essentially, business have assistance--secretaries, receptionists--who answer the phone.

Web 2.0 147

Web 2.0 Web Entertainment Hollywood 147

socalTECH

MARCH 21, 2011

I knew how to build compelling content online, and to spread the word online. You and I are from a web background, and usually, when you run into problem--if you're not asking for something unreasonable like artificial intelligence--there is always a way to write some software, or put together a workaround to deal with the issue.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

MAY 18, 2011

These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Give people information that’s “too small” or otherwise not important enough for mainstream news sites, such as restaurant inspections, building permits, and fire department dispatches.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

JANUARY 18, 2014

Sometimes those motives are positive (they really want the chance to work with you, they think you have unique skills) and sometimes they are less positive (their first-tier of “go to” referrals passed on the deal, they don’t want to write another check themselves, etc.). I seek out great entrepreneurs.

Venture Capital 337

Venture Capital Invest Ideas Entrepreneur 337