article thumbnail

Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Sometimes that’s venture capital generally (like last year’s conversation with Reid Hoffman ) and sometimes it’s in a space where I’ve invested (like mobility and city innovation with Bird’s Travis VanderZanden , one of our portfolio founders.) Between the heavy hitters at the helm, the more than $1.4B They’re primarily thinking about 7 AM?—?7

Content 244
article thumbnail

H Code Snags New Investment Round

socalTECH

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GIBLIB Gets $2.5M For Medical Education Content In VR

socalTECH

Los Angeles-based GIBLIB , which offers up a library of on-demand, medical content in 4K and 360-degree virtual reality, announced this morning that it has raised $2.5M According to the company, the investment will go to "substantially increase" the quantity of content it is making available to its user base. READ MORE>>.

Content 138
article thumbnail

Mighty Oak Entertainment Gets Investment

socalTECH

Los Angeles- and Atlanta-based Mighty Oak Entertainment , which produces sports clips for traditional, digital, and streaming, has received an investment from former MGM Television President John Bryan and entrepreneur and KDOCTV (Los Angeles) owner Bert Ellis, Jr., the company said last week. READ MORE>>.

article thumbnail

Snap’s Yellow accelerator debuts its third batch of investments

TechCrunch LA

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. Snap investment Hardworkers. Yellow investment SketchAR. Earlier Yellow bets skewed more toward content investments as Snapchat was scaling Discover.

Invest 237
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174
article thumbnail

Netflix Looks To Raise $2 Billion For Content Acquisition, Production

socalTECH

Netflix , the online streaming movie service operator, is planning to boost its content acquisition and production, via a $2.0 billion debt offering, a move which might benefit the Los Angeles content production industry. Netflix has major content production operations in Los Angeles, along with a significant number of employees.

Netflix 113