Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Naritiv Raises $3M For Snapchat Content


Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms. naritiv venture capital snapchat content creation hollywood social media network

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SendUs Debuts Crowdsourced Video Platform


A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. According to SendUs, brands and companies can use its video platform to request specific videos from their audiences, and promote that through social networks. sendus crowdsourced video content publishing software

Zugara Launches World’s 1st AR Ecommerce Platform Module

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PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and counting), and the launch of “WSS For PrestaShop” marks the first time any ecommerce platform has offered an augmented reality (AR) module to its e-tailers.

KidZui Launches Advertising Platform


San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites.

Four Advertising Platforms You Really Should Try

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Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. The team at Native Ads hope that they can help all websites remove ‘disruptive display ads’ with its innovative platform. Adverts eh, where to find them?

Mahalo Retools As Educational Content Apps Provider


The firm has been fairly quiet recently, but apparently in the last few months has retooled itself as an "educational startup", focused on providing courses on the iPad, iPhone, and Android, in addition to YouTube, the web, and Apple's iBook platform. mahalo educational content mobile apps smartphone jason calacanisRemember Santa Monica-based Mahalo , the startup headed by Jason Calacanis and backed by such investors as Sequoia Capital?

Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

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Unlike first-generation social media solutions that focus on building awareness at the top of the funnel, Fan Appz’ Personalized Marketing Platform helps brands close the sale. Platform For Speed & Scalability. The new Fan Appz solution runs on the SAP HANA® platform.

When Intent And Content Align, Online Ads Suck A Whole Lot Less


Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent. Any platform that makes ads suck less is welcomed by both Internet users and online marketers alike.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

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Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.

DreamJobbing: Melding Online And Media To Create A Platform For Dream Jobs


Lisa Hennessy: The short one liner answer, is it''s a robust, digital platform that broadcasts once-of-a-lifetime job openings and experience, which everyone can apply for. Lisa Hennessy: It''s much more than a website, it''s really a platform.

TiTAN Platform Launches Into US Market


TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home content

A Designer’s Weekend With The Oculus Rift

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For those of you that do not know what Unity is, it is a cross platform gaming programing suite that allows you to make games for phones, tablets, desktops, the web browser, gaming handhelds and consoles. Virtual reality has always fascinated me.

Ownzones Launches Media Management Platform


Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms.

Hulu Plus Adds Content From WWE


Fans of the WWE have a new way to get content from the entertainment company--known for its professional wrestling personalities and contests--via Hulu Plus , the premium service of Los Angeles-based video site Hulu. The WWE said that it is in an exclusive, multi-year agreement to bring its content to Hulu Plus, offering unlimited instant streaming access, additional content and programming on-the-go, to all of the WWE's TV programming.

Filmzu: Find, Connect and Create New Content | Co-Founders Interview Nick Ghirardelli and Rupert Ralston

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There are new filmmakers who are trying to get into the entertainment business, but the market has been over saturated with content. To do this, they have created Filmzu , an online matchmaker to find and connect with others to create new content. They prefer niche driven content.

Pivotshare Raises $1M For Content Monetization


Irvine-based Pivotshare , a new startup offering up a service to help content creators publish and monetize their video or audio via subscription or pay-per-view, said today that it has raised $1M in a Series A funding. pivotshare content video monetization hosting audio

GraphEffect Revs Facebook Ad Management Platform


Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. software includes features to help brands identify "engaging and valuable content" on Facebook, turning that content into paid ads; tools to help determine how to make ads more viral; and a feature for recommending target audiences and creative version of ads.

Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

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imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters. StatMuse is developing an artificial intelligence platform to help sports fans explore data using simple, natural language. Video Engagement Platform.

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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu


Los Angeles-based Sidevision ( has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. It depends a little bit upon who the content creator is, and who the audience is.

Interview with Jimmy Hendricks, Deal Current


We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. They are using DealCurrent as the deal platform for all of their clients. So, we took that contest and crowdsourcing platform, and started ArtisticHub.

Immersv Launches Virtual Reality Ad Platform


Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content.

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

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Why does twitter analytics considered as the “Holy Grail” for every content marketer? In the world of content marketing and digital marketing, analyzing your tweets can help you gauge if your marketing efforts conducted in Twitter is effective or not.

Stem Snags $8M For Creative Payments Platform


Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators.

MaxCDN Acquired By StackPath


Los Angeles-based content delivery network operator MaxCDN has been acquired by security-as-a-service startup StackPath , StackPath revealed today as part of a big launch. MaxCDN, led by Chris Ueland, said on Sunday that the company will help StackPath work on its secure, content delivery platform. maxcdn stackpath content delivery network telecom saas security merger acquisition

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Choosing Internet Platforms


The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Finally we get to: Peter Coffee , Director of Platform Research, His premise is that we should be beyond having to buy servers, software, or any other infrastructure. VRM - his company - goal is to provide a Level 4 platform.

TubeMogul Acquired By Adobe For $540M


TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. tubemogul adobe merger acquisition content streaming video advertisingTubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. According to Adobe, it will pay $14.00 per share for TubeMogul.

How Jukin Media Is Turning Viral Video Into A Real Business


We then acquire those videos directly from content owners. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. We find the content they want, and we user our technology and people to service the show.

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Jukin Media Adds To Executive Team


The company said that both will work on its licensing platform, which the company uses to streamline and automate the licensing process for trending content. jukin media viral video youtube content hollywood videos executive frequency cnet

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Pluto TV Adds New Content Partners


Los Angeles-based Pluto TV , which is developing an online Internet TV platform aimed at curating live TV entertainment for Internet users, said Wednesday afternoon that it has signed up a roster of over 20 new content partners fro the service. Pluto's service aggregates content from all of its content providers into themed "channels", which users can tune into and watch on connected TVs and devices, mobile devices, and the web.

How to Quickly Build a Customer Base With Lead Generation Tools


With content management systems like WordPress , getting a site up and running is no big deal. Since I’m already loaded with work and I’d rather prioritize my passion for creating visual content, I don’t really have the time to draw up a solid lead generation strategy for new websites.

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WebVisible Enhances Ad Platform


Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. Cloud Front is Amazon's content delivery network (CDN) offering.

Catching Up With Joanne Bradford, Demand Media


The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube.

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