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FTC Files Suit To Block Microsoft's Activision Blizzard Buy

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The Federal Trade Commission (FTC) said on Thursday that it is looking to block the acquisition of Santa Monica-based Activision Blizzard by Microsoft Corp., saying the buy will "harm competition in high-performance gaming consoles and subscription services".

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Beachbody Launches Running Program

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Santa Monica-based fitness and nutrition content provider Beachbody announced it has launched a new, running program for its customers, with the goal of getting its customers to be able to complete a 5K on day 30. The new program, "30 Day Breakaway" is being made available through Beachbody's "On Demand" platform.

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Activision Releases New Content For Call of Duty: Black Ops II

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Santa Monica-based videogame maker Activision said Tuesday that it has released a brand new, downloadable content pack for its popular title, Call of Duty: Black Ops II. The content pack is the third for Black Ops II. The content pack is the third for Black Ops II. READ MORE>>.

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GraphEffect Revs Facebook Ad Management Platform

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Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0

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H Code Launches Digital Marketing, Media Product

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Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more.

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Edmunds Names Editor-in-Chief

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Santa Monica-based automotive information site Edmunds has named a new Editor-in-Chief for its content, the company said on Tuesday. According to Edmunds, Alistair Weaver has been named Vice President of Editorial and Editor-in-Chief, to lead a team of over 30 content producers for Edmunds site and social platforms.

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Activision To Roll Out Battle Pass Model For Call Of Duty: Modern Warfare

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Santa Monica-based game publisher Activision said Thursday that it is turning its content model away from "loot boxes" to the "battle pass" model, for its upcoming launch of Call of Duty: Modern Warfare. READ MORE>>.