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Immortals Hires VP of Content and Production

socalTECH

Luna as the company's new Vice President of Content and Production. According to the team, Luna will oversee the organization's long and short form film production, as well as assist with creating premium content properties for the team's partners.

Content 113
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Esportz Entertainment Eyes Esports Production, Content

socalTECH

Irvine-based Esports Entertainment announced this morning that it plans to start covering e-sports news, and offer up live and pre-recorded, streaming content for the esports industry, with a plan to open up what it calls a "Southern California Esports Broadcast Center".

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Content 104
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Netflix Looks To Raise $2 Billion For Content Acquisition, Production

socalTECH

Netflix , the online streaming movie service operator, is planning to boost its content acquisition and production, via a $2.0 billion debt offering, a move which might benefit the Los Angeles content production industry. According to Netflix, it is proposing a $2.0 According to Netflix, it is proposing a $2.0

Netflix 113
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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What special data, content, APIs, etc., What problem is your product trying to solve?

Develop 520
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. It won’t be a fit if there’s no real unique value prop for the product.

Commerce 211
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MarketCast Sets New Chief Product Officer

socalTECH

Los Angeles-based research and analytics provider MarketCast says it has appointed its very first Chief Product Officer, naming Carmen Palmer to the role. Palmer was previously at NBCUniversal, on NBC's Content Distribution Digital Products team. The company said Palmer also spend nearly a decade at Yahoo! previously.

Product 113