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Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

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Interview with Fouad ElNaggar, Redpoint Ventures

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Redpoint Ventures is one of the venture capital firms which has straddled both Northern California and Southern California, with offices in both locations. It would be interesting to hear about where your interests are nowdays, there was a rumor Redpoint had backed off activity here lately. People can come in and have a coffee.

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Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

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Machinima.com Raises $9M for Entertainment Content

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Los Angeles-based Machinima.com , an online entertainment site focused on video gamers, has raised $9M in a investment from Redpoint Ventures, the firm said this week. As part of the investment, Geoff Yang of Redpoint will join the firm's board. Tags: machinima videogame content video game venture capital. READ MORE>>.

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Jaunt Acquired By Verizon

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Jaunt , a developer of virtual reality technology, software, and apps--which previously had its virtual reality content development efforts based here in Los Angeles--has been acquired by Verizon , the companies said today. Jaunt had raised around $100M in total funding from such investors as Disney, GV, and Redpoint Ventures.

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Tastemade Takes $35M

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Santa Monica-based Tastemade , which develops food- and lifestyle-focused content for YouTube, as well as its own website, said this week that it has raised $35M, in its Series E funding round. The content developer, which is led by co-founder and CEO Larry Fitzgibbon, says it now reaches over 250 million monthly viewers.

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Jaunt VR Debuts In China

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Jaunt , the venture-backed producer and publisher of cinematic, virtual reality (VR) content, said this week that it has officially launched in China, with a Chinese version of its Jaunt VR app. Jaunt has its content studios in Los Angeles, although its headquarters are in Silicon Valley. READ MORE>>.

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