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Mindshare LA Brings the Power of “Play” to Santa Monica

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It is important when the presenters come from a complex educational background that the content is curated in a digestable manner. will be held in Santa Monica April 26 th at the V Lounge. Advertising Culture Entertainment Events Gadgets Mindshare Mindshare LA Play Santa Monica

Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

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The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. Corey Weiss , IPSY's Head of Business Development, is based in Santa Monica, and helps to run that effort. So it's all about content and community.

GumGum Makes Images Profitable for Publishers

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Perhaps one of the reasons it took 20 years for the commercial web to monetize images is because matching images with content is a very difficult. Matching ads to content is what they do. Think about how many images are on the web. Millions, billions, trillions?

Silicon Beach Fest June 2013 Keynote and Accelerator Panel Highlights

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Whether you were a startup, an investor, a blogger, a fashionista, or someone just curious about what is happening in Santa Monica aka “Silicon Beach,” the recent Silicon Beach Fest had something for everyone which included panels, parties and more.

Demand Media Sees Steep Drop In Content Revenues, Cuts Staff

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Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M in revenues from its Content & Media segments, compared with $33.6M Demand Media has rumored to be looking to sell eHow and Cracked , two of the major remaining content properties it owns, as part of a broad retreat from the content business.

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Docstoc Ramps Video Content Effort

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Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. The company has invested in dedicated staff and a studio at its Santa Monica offices to film the short business advice snippets, which have come from Jason Nazar, Paige Craig of BetterWorks, Ryan Scott of CauseCast, Scot Richardson of TicketMob, Matthias Galica of ShareSquare, and many others.

Gravity Debuts Content Personalization API

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Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers.

Demand Media Applies Content Strategy To eNom

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Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios. eNom said it will offer up Demand's content through a service called RichContent. dotorg domain domainer content media demand eno

Demand Media Names New Content Marketing Executive

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Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. Lehr was that firm''s VP of Content & Strategic Partnerships and COO. Demand Media said Lehr wlil focus on growing its content marketing practice.

Amazon Sets Santa Monica For Big Announcement: Hollywood Link?

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amazon santa monica hollywood content kindle ereader hardware electronicsThe tech press is abuzz about an announcement from Amazon, set for September 6th, speculating that the company is either planning a new Kindle announcement or something related to Hollywood. Apparently, Amazon has booked Barker Hanger--which techies here might know from multiple events, including Twiistup--for its big announcement, which either is about a 10-inch Kindle, or some other effort.

Mahalo Retools As Educational Content Apps Provider

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Remember Santa Monica-based Mahalo , the startup headed by Jason Calacanis and backed by such investors as Sequoia Capital? mahalo educational content mobile apps smartphone jason calacanisThe firm has been fairly quiet recently, but apparently in the last few months has retooled itself as an "educational startup", focused on providing courses on the iPad, iPhone, and Android, in addition to YouTube, the web, and Apple's iBook platform.

Hulu Buys The Video Genome Project

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Los Angeles-based streaming television provider Hulu has acquired the assets of The Video Genome Project (aka Structured Data Intelligence), a developer of software and data being used to personalize content recommendations for video. The Video Genome Project was based in Santa Monica, and founded by Xavier Kochhar. video genome project hulu merger acquisition software data content recommendation engine system

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Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites.

GumGum Jumps Into Publishing With New Site

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Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary. GumGum said it will publish original and curated content, a newsletter, awards and more focused on artificial intelligence and computer vision. gumgum visionary content publishing artificial intelligence computer vision software

TZ & GR Present: REACH | Byte into the Future of Now

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Event Details: Where: Santa Monica. Events REACH TechZulu Apps Content crowdfund Experience Food GadgetReview Gadgets Gaming Giveaway Indigogo Instagram partnership Santa Monica Smartphones Technology VCs Wearables

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Manalto Gets $1M For Social Media Content Management

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Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company splits its operations between Santa Monica and Australia. manalto venture capital social media content managment software facebook australia According to Manalto, the funding came from Europlay Capital Adivsors, Raven Capital, as well as high net worth individuals from Australia.

Silicon Beach Fest Kicks Off Today

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The event is harnessing the startup energy in Santa Monica, and features all across town, at ROC , Cross Campus , the Viceroy , Santa Monica Place , and elsewhere. silicon beach fest siliconbeach conference event week startup technology entertainment content

Demand Media Plans To Split Domain, Content Businesses

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In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies. According to Demand, its board has has authorized a plan to spin Demand Media into a "pure play" media company focused on content creation; and a separate, pure-play domain services company providing registry services and related, aftermarket services.

Mitu Raises $27M For Latino Digital Media

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Santa Monica-based digital media firm mitu , which focuses on the Latino youth market, is announcing this morning that it has raised $27M in a Series C funding. mitu network digital latino media venture capital content streaming social burstin awesomenesstv verizonmitu, which is led by Roy Burstin, said the new round includes AwesomenesssTV, WPP Digital, and Verizon, along with existing investor Upfront Ventures. mitu said the new round brings its total raised to $43M.

Edmunds.com Bolsters Content With Technology Guide

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Santa Monica-based Edmunds.com , the online car information site, said this morning that it has bolstered the content on its site, by launching a new online guide to shopping for in-car technology. The firm said the new "Car Technology 101" section features articles on electronic infotainment, including features such as Bluetooth, in-dash navigation, and music integration systems.

Victorious Gets $25M For YouTube Celebrity Apps

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Santa Monica-based Victoroius , which develops mobile apps focused on YouTube creators and celebrities, has raised $25M in a funding round, the company disclosed on Wednesday. victoroius mobile venture capital rogoway creator youtube youtuber content hollywood smartphone

Favrit Takes On Bookmarking Your Favorite Places

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Santa Monica-based Favrit said this week that it has launched its new app, which helps people save, organize, and share their favorite places. The startup is led by Anke Audenaert, and said its team was behind JumpTime, a content optimization software product that was sold to OpenX in 2013. Need an app to help you keep track of your favorite places?

Siemer Ventures Backs Japanese Mobile Video Firm

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Santa Monica-based venture capital investor Siemer Ventures is one of the backers of a new, Japanese mobile video entertainment startup, Breaker. hollywood content entertainment video mobile ventures siemer japan breaker

Demand Media Unloads Cracked For $39M

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Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. The sale comes as Demand Media has been seeing a steep drop in revenues from its content businesses. Scripps Company , in a deal worth $39M in cash, the companies said late Tuesday. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007.

Hulu Links With Telemundo, Sony For Spanish Language Content

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Santa Monica-based streaming television provider Hulu said this morning that it has reached new multi-year agreements with both Telemundo and Sony Pictures Television , to add Spanish language programming to the service. Financial details of the deal were not disclosed. Hulu said the deal includes hundreds of episodes of popular telenovelas, films, and Spanish language programming from Telemundo, and a selection of telenovelas and teleseries from Sony Pictures Television.

FameBit Buys Refame

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Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. Financial details of the buy were not disclosed. Refame has a reach of over 40 million people, according to the companies. Famebit is backed by Science Inc.,

Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

Hulu Inks Deal For Disney Junior Content

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Santa Monica-based online streaming television provider Hulu , along with Disney-ABC Television Group , said this morning they have inked a deal to bring Disney Junior''s content to Hulu. hulu disney junior mcstuffins bunnydown disneyjr handymanny video subscription content

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Demand Media Content Revenues Continue To Plunge

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Santa Monica-based Demand Media reported its quarterly earnings Monday afternoon, revealing a precipitous decline in the company's content revenues. Demand Media said that its Content and Media revenues dropped 40%, from $22.5M Demand Media and CEO Sean Moriarty have been looking to reshape the company in the face of strong headwinds for the company's traditional content generation business. demand media online content earnings

Amazon Betas Gets Greenlight

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is hanging out at Santa Monica technology coworking and tech hangout ROC--thanks to a new online series being piloted by Amazon.com Amazon.com officially announced the greenlighting of a new, comedy pilot called Betas , centered around what it described as "four computer geeks and their quest for nerd fame". amazon betas greenlight content hollywood technology startup high techIt looks like Ed Begley, Jr.,

Docstoc Bolstering Premium Business Courses

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Santa Monica-based Docstoc , the online small business resources site led by Jason Nazar, is looking to bolster its video content with more content around small business subjects. The company said the courses can be created by users remotely, or shot at its production studio in Santa Monica--and that it would also look to pay those experts for their expertise.

GotCast Plans Spinoff Website For Social Media Contests

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Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform. gotcast casting talent hollywood content mediablastr social media newtorking

Super League Scores Funding To Bring Minecraft To A Theater Near You

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Santa Monica-based Super League , a startup which is running Minecraft tournaments at movie theaters, said today that it has raised a Series B funding round. event hollywood content capital venture startup theater videogame game video minecraft league super superleague

EdgeCast Launches Open Traffic Exchange Service

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Santa Monica-based content delivery network (CDN) provider Edgecast Networks said Wednesday that it has launched its OpenCDN federation platform, which allows independent content delivery network (CDN) providers to exchange production traffic. The new service allows CDNs to extend their network to other operators, allowing them to gain access to other regional networks who might have better coverage than their own for delivering Internet content.

EdgeCast Doubles Revenues, Headcount

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Santa Monica-based EdgeCast Networks , the content delivery network (CDN) provider headed by Alex Kazerani, said today that it doubled its annual revenues and headcount in 2011, over its 2010 numbers. edgecast content delivery network accelerationThe privately held firm--which did not disclose actual revenue numbers--said the growth came as a result of its strategy of offering both direct sales and white-labeled CDN services.

Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

GotCast Gets More Funding

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Santa Monica-based GotCast , the online casting and talent site run by Alec Shankman, told its supporters this morning that it has raised a new round of venture capital funding. gotcast venture capital talent casting hollywood content funding

Report: Hulu Up For Sale

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A number of reports Tuesday afternoon says that Santa Monica-based streaming video site Hulu is up for sale. hulu merger acquisition exit content hollywood video streamingAccording to the Wall Street Journal, the firm was approached by an unsolicited offer to be acquired. Details on potential buyers has not be disclosed or uncovered. READ MORE>>.

Demand Media Launches Pet Channel On YouTube

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Santa Monica-based Demand Media is expanding out its original content efforts on YouTube, saying Wednesday that it has launched a new, eHow Pets Channel on YouTube. animal hollywood content media demand pets ehow

Demand Media Sees Executive Exodus

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Santa Monica-based Demand Media , the online content publisher headed by Richard Rosenblatt, has seen the exodus of three of the firm's EVPs and founders. demand media executive content publishing publisherThe move was first uncovered by Paidcontent.org. Larry Fitzgibbon, Joe Perez, and Steven Kydd apparently are all leaving Demand Media for "other opportunities." Fitzgibbon, Perez, and Kydd were among those who took Demand Media from inception through its IPO.