SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. I won't say that I'm truly an expert on SEO.

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YP Launches New Organic SEO Service

socalTECH

Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. YP said the new product provides local businesses with a mobile responsive, content-rich website, supported by a full range of SEO services designed to improve rankings on Google and other search engines.

ReachLocal Launches New SEO Offering

socalTECH

ReachLocal''s SEO product includes keyword identification and optimization, content optimization and publishing, social media integration, local search tools, and more. The offering starts at $999 per month for six motnhs, and provides one blog post created per week as part of the content optimization.

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Changes in SEO

SoCal Tech Calendar

Wednesday, September 21, 2011 -- Changes in SEO. The Biggest Changes in SEO that you need to know A team of search engine panelists will be discussing the biggest changes in Search Engine Optimization. How New ways Google looks at content and external links. How Techbizconnection. How social media is making a major impact in ranking. New How International search is taking off.

SEO 100

Rio SEO Raises New Funding, Takes Independent Path

socalTECH

San Diego-based Rio SEO , the local search software development arm of Covario, said Wednesday that it has raised a new round of funding to take the company independent. According to Rio SEO, it has raised additional funding from FTV Capital, Dubilier & Co., Rio SEO''s software automates such things as ensuring a retailer''s many locations are populated into local search services, helps with local search retargeting of ads, and more.

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Insights: 21 Strategies for Generating Irresistible SEO Benefits

socalTECH

Dustin gives his 21 Strategies for Generating Irresistible SEO Benefits : It's pretty easy to blow thousands of dollars (even tens of thousands of dollars) on a search engine optimization (SEO) strategy that barely gets any results. Creativity is the key to good SEO (More.).

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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand.

Tsavo Names General Manager For SEO Unit

socalTECH

Santa Monica-based Tsavo Media, the new startup venture of former Userplane founder Michael Jones, said Tuesday that it has named Steve Schepke as General Manager of Tsavo Agency, a new unit focused on providing monetization services to content providers. SEO unit.

Tsavo 100

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

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SpeakerText | Video to Text Conversions

Tech Zulu Event

As content creators, these statistics are daunting. The content of a video can in many instances provide amazing sound bytes and SEO friendly lines that unfortunately never get tracked. New Media Social Media Startup Video AI card munch crowdsourcing Google Google Voice matt mireles matt swanson SEO speakertext transcription twillio tyler kieftThe average video on a website has a half-life of six days.

Pubcon 2010 Here We Come!

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 8-11 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Tags: Advertising & PR Events Pubcon Social Media Video Advertising affiliate marketing analytics Branding Link building PR pubcon Search SEM SEO

SEM 54

Digital Summit LA

SoCal Tech Calendar

Brilliant speakers bring phenomenal content on Marketing Strategies, UX and Design, Email, Search, Mobile, Video, SEO and so much more. Tuesday, April 4, 2017 -- Digital Summit LA. Event Name: Digital Summit LA Dates: April 4-5, 2017. See [link] (more

SEO 100

Power Digital Marketing Picks Up Funding Round

socalTECH

The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Financial details of the investment were not announced. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues.

SEO 109

BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

The marketer in you says sell sell sell and the passionate blogger says I just wanna create content my followers will love. They give you their email to either get some piece of exclusive information or to simply stay connected to the content on your site. Write your content.

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content. People become aware of Funny Or Die through our content.

Sites 70

Covario Acquired By Dentsu Aegis Network

socalTECH

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company.

SEO 116

Wpromote Brings Digital Marketing To Nonprofits, Charities

socalTECH

According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more. Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities.

Local Corporation Debuts New Digital Marketing Service

socalTECH

The product includes web hosting, social media, mobile, content creation, website creation, SEO, and other services for those businesses. Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning.

What are the Technical Performance Requirements for your Startup?

SoCal CTO

Is SEO important? Google told us back in 2010 that site speed was important for SEO. Consider two different types of systems: eCommerce or Content web site. These will have many individual web pages, with specific URLs, optimized for SEO.

SEO 195

Fullscreen Launches New Product

socalTECH

The new product includes analytics around search engine optimization (SEO), optimal video length for engagement; best times to upload videos; and much more. fullscreen network video search engine optimization content hollywood Los Angeles-based YouTube network Fullscreen , which was created by former YouTube executive George Strompolos, has launched a brand new product today, aimed at providing analytics and other information to video creators.

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

SEO for Startups )? What special data, content, APIs, etc. SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Content Management - do we need to allow easy editing of content in the system? Content access controls?

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content.

SEM 406

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

SEO for Startups )? What special data, content, APIs, etc. SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Content Management - do we need to allow easy editing of content in the system? Content access controls?

Perfect Market Names Chief Strategy Officer

socalTECH

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. Tags: perfect market idealab software publishing content executive newspaper journalism

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth?

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

SEM 422

FameBit: Connecting Brands With YouTubers

socalTECH

It''s a new world out there for content creators on YouTube, who are now able to create their own--often substantial--following. But, how do you pay for that content and creativity? Los Angeles-based FameBit (www.famebit.com) has developed a new platform which lets any content creator connect with brands, without the need for an agency or MCN, to help them grow their content and network. What kind of content and brands does this seem to be working with best?

SEO 170

There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. We had a studio and invested in content creation.

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

One aspect of this past summer’s Silicon Beach Fest (SBF) I personally enjoyed, among everything else presented that weekend, was learning all about the new multi-channel networks available to showcase online content.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. You Manage What you Measure.

Google Hell

SoCal CTO

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). The best approaches rely on accumulating quality content and quality links and doing minor optimization on top of that solid foundation. There are a wide variety of techniques that can be used, but getting high rankings is not easy and highly volatile. I just saw a Forbes article talking about Google Hell - getting placed in the secondary index.

Google 150

Los Angeles Tech Launched - Hot List

SoCal CTO

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology. The content comes from other places.

Organic Marketing for Startups

SoCal Tech Calendar

Rand Fishkin, CEO and Co-Founder of SEOmoz, co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30, will be discussing why paying for marketing is expensive, challenging and often out of reach for many small businesses and startups. Learn about the methods for creating and marketing yourself, your business and your content on the web in ways that cost only elbow grease and return traffic and customers in droves.

Render Media: Creating A Digital Publisher In The Social Age

socalTECH

Our goal is to create really socially engaging content, that is aimed at empowering, informing, and giving voice to a young audience. The people who we our content and videos in are essentially connected, mobile, have their phone with them all the time.

Media 164

Interview with Lolita Carrico, Gloss Network

socalTECH

We're doing a lot in social media with Twitter, Facebook, and contributors to our site, and figuring out how they are promoting articles and content through social media. Also, we have lots of content. It's a lot of content, but then again we have lots of sites.