article thumbnail

9 Innovative Startups To Watch For in 2024

Tech.Co

2023 hasn't been an easy year to be a startup. In fact, according to Crunchbase more than 212 startups closed their shutters in the third fiscal quarter alone – the highest number recorded in the firm's history. Yet, while many early-stage startups crumbled under the pressure, diamonds also emerged.

Startup 213
article thumbnail

Content Marketing/PR for Start-Ups

SoCal Tech Calendar

Tuesday, December 4, 2012 -- Content Marketing/PR for Start-Ups. Business Wire Los Angeles invites you to join us for a panel discussion on Content Marketing/PR for Start-Ups. Communicators from Allison+Partners, Digital LA, Brew Media Relations, and TechZulu will discuss how traditional PR is evolving.

Startup 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. But these days, ground up is tougher. Image Credits: MuteSix.

Commerce 211
article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What are your key Startup Metrics ? What special data, content, APIs, etc.,

Develop 520
article thumbnail

6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone.

Content 104
article thumbnail

Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99

Content 244
article thumbnail

Earn the best backlinks with high-quality content and digital PR

TechCrunch LA

We throw away 80% of our content ideas, and you should too. Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly elevated by combining your efforts with digital PR. Choosing the right content idea. More posts by this contributor.

Content 218