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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100
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Memorang Gets $500K For Flash Card Study Tool

socalTECH

Los Angeles-based Memorang , the developer of a flash-card based, study tool to help people study for such things as the MCAT, GRE, NBME, and a host of other tests, has raised $500,000 in a funding round, the company is announcing this morning. Both of the two joined startup accelerator MuckerLab in 2014, where they launched Memorang.

Study 100
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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

socalTECH

Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. With our backend tools we can push products to the front of videos, allowing content providers to drive shopping activity. READ MORE>>.

Commerce 153
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Movio wants to make your marketing videos with generative AI

TechCrunch LA

Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. do but for video production,” Xu said to TechCrunch, referring to two of the top AI content helpers of today.

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Amazon Studios To Continue Diversity Program With Howard University

socalTECH

Culver City-based Amazon Studios , the arm of Amazon which is focused on creating content for Amazon's streaming video service, says it is continuing a program it runs with Howard University , intended to help increase diversity in the entertainment industry.