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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Of course, these are great, but they don’t happen without enlightened leadership coming first. Benton and Kylie Wright-Ford. Marty Zwilling.

Customer 152
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Of course, that has be a repeatable event, with enough revenue to sustain the business. Customer support is more than handling exceptions. Marty Zwilling

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Entrepreneurism is all about personal risk.

Berkonomics

Well, of course it is. Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business where profit or loss is known, or spinning off an existing revenue-generating portion of an existing business.

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6 Mistakes Often Made By Entrepreneurs Due To Passion

Startup Professionals Musings

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. Actually, great new customer solutions lead to great platforms, not the other way around. Extrapolating you as the target customer. Never mix up what you like with what your customers will buy. Marty Zwilling.

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10 Mindset Elements That Tag You As An Entrepreneur

Startup Professionals Musings

As a startup advisor and investor, I’ve met many aspiring entrepreneurs, and I often get asked the question, “I have a great idea for a startup – do you agree that it real potential?” Of course, you do need to consider how often that strategy has worked for you, and how often it backfired. A startup is no place for the Lone Ranger.