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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Of course this is an imprecise science which is why you measure both methods.

Metrics 150
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. In industry this is known as “yield management” and of course it needs to exist. I asked him if he would consider raising $3m in stead and we would put up most of the funds.

CTO Coach 359
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Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. They basically said, ‘Anybody who is a developer, come hang out here at Trada and we’ll give you coffee and food and a desk and Internet and you can plant here… and of course, some of those people (became) optimizers.

Marketing 233
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Of course, a word of caution is also in order here. Sales and marketing costs.

Startup 102
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. You’ll have no idea when you’re off course. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. That’s not acceptable.

Metrics 346
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Of course, a word of caution is also in order here. Sales and marketing costs.