Why Misunderstanding Startup Metrics Can Cost You Your Business
Both Sides of the Table
APRIL 26, 2016
And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Of course this is an imprecise science which is why you measure both methods.
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