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Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. They basically said, ‘Anybody who is a developer, come hang out here at Trada and we’ll give you coffee and food and a desk and Internet and you can plant here… and of course, some of those people (became) optimizers.

Marketing 233
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Some might be from banner ads and others may arise from an email campaign. .

Custom 164
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. Market Size.

Startup 150