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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly.

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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. I know that finding time is hard, and good writing is simply not what most people do. Cultivate early customers.

Startup 101
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? ” Of course not. I am a VC. I hand out money.

Marketing 389
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. Write Your Own Playbook.

Marketing 233
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I know that finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well.

Blogging 104
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Most VCs are book smart. Connections?