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OpenX Buys LiftDNA

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Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. OpenX said it has already integrated LiftDNA's products into its products, and announced LiftDNA by OpenX will be available immediately.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Content, of course, is the same!]. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). I think you’ll enjoy this TWiVC video because the topics were so wide ranging.