OpenX Buys LiftDNA
socalTECH
FEBRUARY 27, 2012
Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. OpenX said it has already integrated LiftDNA's products into its products, and announced LiftDNA by OpenX will be available immediately.
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