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Guerilla Marketing, Brad Feld Style

InfoChachkie

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.

Marketing 233
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Outsourced Self-expression Sites – Cafepress, Printfection, Zazzle, deviantART and a variety of other sites allow users to create and sell their creative works online. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. John is a CPA and holds an M.B.A.

Web 2.0 222
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Although such agencies are relatively rare, they do exist. John is a CPA and holds an M.B.A.

Custom 164