InfoChachkie

OCTOBER 13, 2009

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . John is a CPA and holds an M.B.A. from the Wharton School.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. John is a CPA and holds an M.B.A. from the Wharton School.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

JULY 16, 2013

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Of course it’s valuable to know how many clicks you drive. End of story.

Marketing 307

Marketing Technical Review Startup Tool 307