Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

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If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

How to Solve the Biggest Frustration Marketers Have With Social

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And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive.

Why Misunderstanding Startup Metrics Can Cost You Your Business

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And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. And of course ultimately on profitability.

Guerilla Marketing, Brad Feld Style

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In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. This article originally appeared on Forbes HERE.

Announcing a Deal I’ve Wanted to Talk About for a Year

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In industry this is known as “yield management” and of course it needs to exist. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Let me not bury the lede.

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How Startups Can Use Metrics to Drive Success

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You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You Manage What you Measure.

How to Decrease the Odds That Your Startup Fails

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We also know that even though many of us who are experienced in startup successes & failures look at businesses and say, “That will never work” (as many people said about Uber) or “You can’t make any money in that business” (as many said about WhatsApp or Dropbox) and of course some entrepreneurs pull off extraordinary things we never thought possible. But I’m investing on the assumption you will be successful, of course.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! And now, of course, UberSocial, Bill’s latest project.

Pour And Stir II – Managing Your Cost Per Customer

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However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

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Advertising Wants to be Measurable – An Investment Thesis

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By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.