SoCal CTO

MARCH 30, 2010

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Call it relationship inflation.

Social Media 179

Social Media Media Social Network Networking 179

SoCal Tech Calendar

NOVEMBER 14, 2012

Driving Purchase Decisions in the Social Media Era. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. Thursday, November 15, 2012 --. TCOSC Marketing and Sales Executives Society.

Social Media 113

Social Media Media Technology Council TCOSC 113

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork. Tell no one!

Social Media 220

Social Media Media Blogging Tips 220

Both Sides of the Table

SEPTEMBER 11, 2015

He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. And of course comments are used to call people fat or ugly or stupid. So he did away with it.

Social Media 150

Social Media Media Technical Review Startup 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

SoCal CTO

OCTOBER 13, 2009

I find myself speaking at various venues in Los Angeles to tell people (most often service providers) about how I've used social media and particularly my blogs, LinkedIn, twitter and topic hubs as part of my own services business. Of course, this normally is a bit more complicated than just the technical aspects.

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Social Media Los Angeles Media Angel 167

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Custom Customer Media 214

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech Zulu Event

MAY 19, 2016

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business. If you’re on social media, sooner or later you will be attacked.

Social Media 56

Social Media Media Entrepreneur Content 56

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 151

Social Media Startup Commerce News 151

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning.

Mentor 297

Mentor Training Startup Course 297

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

NOVEMBER 3, 2019

In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. The antidote is to establish ongoing processes for staying connected with the market, like social media, customer visits, and focus groups. Carpenter, Gary F.

Course 85

Course IBM IBM Social Media 85

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Eric Greenspan

NOVEMBER 19, 2009

YES of course there is! Which social media portal is the best means in which to promote your wares? If you want to check to see if your vanity URL is available at most major social networks, check out: Contributions by Maryinn. Tags: Eric Greenspan 140conf facebook social media Twitter. The answer is simple.

Social Media 100

Social Media Media Social Network Blogging 100

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

Eric Greenspan

NOVEMBER 19, 2009

YES of course there is! Which social media portal is the best means in which to promote your wares? With so many people immersed in the race is there room for one more? The answer is simple. The Internet hasn’t reached its capacity and whose to say it ever will.

Social Media 100

Social Media Media Social Network Blogging 100

SoCal Tech Calendar

OCTOBER 12, 2018

Come hear how a 15-week coding course is changing lives; how VR, social media and mobile apps are creating impact. Should the SoCal tech community engage in conversations around innovation and disruption of the deepening homeless crisis? Sutton Capital Partners is proud to sponsor an evening focused on solutions.

SoCal 100

SoCal Southern California Social Media Course 100

TechCrunch LA

JANUARY 26, 2022

Nearly a year later, the company seemed to change course on its decision to double down on e-commerce alone, saying it planned to use the Series E funding to open three new permanent physical stores in Seattle, Los Angeles and London — as well as reopen its New York City location.

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CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Keeping it simple is the best course. The days of leadership without engagement are gone. Never be too busy to talk to real customers.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JULY 8, 2023

I hear this term every day, wrongly applied to new social media site, or a new productivity tool. Of course, there are caveats to every opportunity. Of course, you can choose to play it safe with more incremental, modest innovations, There’s nothing wrong with modesty. That’s the great thing about being an entrepreneur.

Ideas 118

Ideas Outsource Development Outsource Course 118

Startup Professionals Musings

APRIL 7, 2021

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Without that realignment, many may be left with confusion. Realign all elements of the plan.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Of course, not all new businesses can benefit from all these recommendations, so think carefully about what you can do, and what you can’t.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. Of course, it’s still a requirement to balance the cost and scalability of personalization against the value of this differentiation. Perception is better than reality. Grow customer relationships versus transactions.

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Social Media Case Study Custom Customer 134

Startup Professionals Musings

AUGUST 17, 2022

Of course, how you do this effectively is critical. Make rational and positive contributions on social media. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you. Your first priority should always be to sell yourself.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 3, 2022

Of course, such actions are equally applicable to businesses at any stage. Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Reach out to reward online influencers and advocates.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

socalTECH

JULY 30, 2019

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world.

Pasadena 200

Pasadena Design Sites Course 200

Startup Professionals Musings

JANUARY 16, 2011

Of course, you’re going to have to perform well to make that stock useful in the acquisitions process. At any rate, it seems only appropriate that social media sites, which have dominated the Internet over the past few years, will likely lead startups back into the IPO game. Do you need the IPO for your acquisitions strategy?

Social Media 89

Social Media Media Draper Startup 89