Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media.

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socalTECH

MARCH 4, 2010

We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. There is a huge demand from people, who have gone there to buy products. Jason Nazar: We screen the profiles, but we don't screen the content.

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socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. If you look at the technology side, there are lots of different players on the supply side, even more on the data, and even more on the demand size. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.

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