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Interview with Tim Cadogan, OpenX

socalTECH

They can sell those ads on a CPM, CPC, or CPA basis. If you look at the technology side, there are lots of different players on the supply side, even more on the data, and even more on the demand size. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite. Stuff you may not know about LA?