Interview with Tim Cadogan, OpenX
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. If you look at the technology side, there are lots of different players on the supply side, even more on the data, and even more on the demand size. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.
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