socalTECH
MARCH 11, 2014
Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst.
socalTECH
MARCH 8, 2013
UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.
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socalTECH
MARCH 21, 2013
To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. We think that's just critical going forward.
socalTECH
JUNE 28, 2013
We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? William Belk: That''s a good question.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). I’ll explain in detail below. I like that.
socalTECH
FEBRUARY 1, 2011
We've built some social curation tools, which use social signaling--tweets, clickthroughs, or comments on Facebook--and take what the network is deciding are important stories, and highlighting those and moving them further up on our site, so that the important stories on any given day are being highlighted. Robert Flynn: Yes.
Both Sides of the Table
OCTOBER 8, 2014
He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). With all of those companies gobbled up the market is now focused on the next generation startups like TasteMade, MiTu Network, StyleHaul and so forth.
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