Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. ” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” for $565 million to Excite.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 16, 2010

Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Tags: entrepreneurs startups. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Entertainment is confusing--we didn't make investments in pure content plays. On the other side, we had about one third of our investments in early stage, technology driven companies.

Startup 162

Startup Content Advertising Sites 162

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. Yahoo made the decision that they could not, or would not be able to make the level of investment required to keep up with Google. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.

OpenX 242

OpenX Advertising Yahoo Pasadena 242