Remove CPC Remove Entrepreneur Remove Marketing Remove Search Engine Optimization
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90
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Interview with Robert Flynn, Aggregage

socalTECH

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content.

Startup 162
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164