socalTECH

OCTOBER 7, 2010

According to Burstly, its new Storefront product allows local businesses and other advertisers to directly buy mobile advertising from developers. Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones.

Mobile 171

Mobile Services CPC GRP Partners 171

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). I like that.

Mobile 282

Mobile Invest Company Companies 282