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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

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Nami Media Acquired By TV Broadcaster

socalTECH

Financial terms of the investment and acquisition were not disclosed. Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. Nami Media is headed by Alex B. Nami Media was co-founded by Gary Mittman and Ethan Joffe.

Media 168
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. You may be getting great traffic, but poor conversions.

PPC 154
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Hydra Acquired By Adknowledge

socalTECH

Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. Hydra was advised by investment bank Petsky Prunier in the deal, with Adknowledge represented by Gibson, Dunn & Crutcher LLP. Adknowledge is based in Kansas City. Financial terms of the acquisition were not disclosed.

CPC 178
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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Burstly Opens Up Mobile Ad Service

socalTECH

Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones. GRP's investment in Burstly was overseen by omnipresent technology investor Mark Suster, and Jim Andeleman was the lead on Rincon's investment in the company.

Mobile 171
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Interview with Noah Auerhahn, Extrabux

socalTECH

If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. You're entering a very competitive market in comparison shopping--how do you hope to keep above the crowd? Noah Auerhahn: Our difference, is we're customer centric.

USC 207