CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel. strategy elitesem merger acquisition cpcstrategy agency design marketing advertising ecommerce

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CPC Marketing Firm Bardon Advisors Acquired

socalTECH

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month.

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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. In these cases, your marketing efforts are meaningfully multiplied by the margin those customers will provide. Cost per visitor is similar to CPC addressed above.

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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. In these cases, your marketing efforts are meaningfully multiplied by the margin those customers will provide. Cost per visitor is similar to CPC addressed above.

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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Isn’t the Overall Market Just Booming Now? .

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Tags: Tech Market Analysis

Advertise.com Extends Into CPA Ads

socalTECH

Sherman Oaks-based Advertise.com , the search engine marketing firm run by Dan Yomtobian, disclosed today that the firm is extending its offerings into the cost-per-action (CPA) category. The firm said that the new CPA services are an extension beyond its current cost-per-click (CPC) offerings. Tags: advertise search engine marketing scour abcsearch

How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. It's a little weird though, because they're claiming that because Savings.com gets paid when someone buys something from Amazon, the CPA model, we are a marketing affiliate and Amazon has to collect sales taxes. Last night, Gov.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. William Belk: CampaignEQ is a market attribution platform for adertisers.

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Interview with Noah Auerhahn, Extrabux

socalTECH

At that point, we realized we needed more money to get things to market, and that's when we went out and raised a round from the Maverick Angels. We think we've really gotten the product validated by the market, particularly with Cyber Monday. You're entering a very competitive market in comparison shopping--how do you hope to keep above the crowd?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles.

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Interview with Tim Cadogan, OpenX

socalTECH

Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

It isn’t written by them or any marketing department – so please take it for what it is. Who would have guessed 5 years ago that Netbooks would have had such a big impact on the PC market? banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Applications are here today and that’s not going to change for the short-to-mid term and the market needs better infrastructure.

Docstoc's Jason Nazar Talks About DocStore

socalTECH

This is a really big, $50 million business at least, and we really want to own the market. Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents.

Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

We read up and many-a-times our experience teaches us the best and bad practices in engineering a social corporation, both technical, financial, and marketing. We also raised fund for CPC advertising, which doubled sign-ups.

Interview with Robert Flynn, Aggregage

socalTECH

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. The target market was initially all of the sound work done in the media space. B2B marketers are looking for good way to advertise, and don't have any.

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