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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Conversion Rate.

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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Conversion Rate.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Who are your mentors, role models? We don’t have mentors at the moment. We read up and many-a-times our experience teaches us the best and bad practices in engineering a social corporation, both technical, financial, and marketing. We also raised fund for CPC advertising, which doubled sign-ups.