Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Both have the same end goal of getting people to your website. Campaign setup and ad copy writing.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Jason Nazar

MAY 1, 2016

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Conversion Rate. Net Promoter Score.

Marketing 40

Marketing Metrics CPC .Net 40

Jason Nazar

NOVEMBER 1, 2015

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Conversion Rate. Net Promoter Score.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

JUNE 30, 2011

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. One, is the issue of whether Amazon should have to collect sales tax for California. I think there are two things going on.

CPC 279

CPC Santa Monica Southern California Sales 279

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. William Belk: CampaignEQ is a market attribution platform for adertisers. William Belk: Ad markets are really skewed against advertisers.

Advertising 203

Advertising CPC Tool Startup 203