socalTECH
OCTOBER 7, 2010
Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.
socalTECH
MARCH 21, 2013
Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.
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socalTECH
MARCH 8, 2013
UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.
socalTECH
JUNE 28, 2013
It''s focused on mobile optimization and LTV tracking, and also has a pretty big focus on algorithms that try to protect advertisers from excess attribution. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. What is CampaignEQ?
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. I think it's a great time to be in it, and I think we're in the middle of a bit of a renaissance in the midst of display, in video, and mobile. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.
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