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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282
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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

It''s focused on mobile optimization and LTV tracking, and also has a pretty big focus on algorithms that try to protect advertisers from excess attribution. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? What is CampaignEQ? What''s the story behind CampaignEQ?

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. But our best Internet software engineers have historically been exported on a net basis to the Bay Area. They estimate that high-tech work contributes $108.3

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Interview with Tim Cadogan, OpenX

socalTECH

One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: It's two things.

OpenX 242