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MediaTrust Gets $3M

socalTECH

Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes.

CPC 162
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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. What is CampaignEQ? For example, anyone doing a lot of affiliate buying. We''re making sure our algorithms get better every week.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We've now putting more focus on technology, and we have a new CTO, new engineering leads, have rebuilt our platform on Ruby on Rails, and we're now putting more emphasis on technology. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). We see big data storage solutions and processing platforms. We see improvements in wireless transmission and in real-time programming languages.