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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

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UberMedia Launches iOS Advertising Tool

socalTECH

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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MediaTrust Gets $3M

socalTECH

The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. MediaTurst is headed by Peter Bordes. READ MORE>>.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.

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Burstly Opens Up Mobile Ad Service

socalTECH

According to Burstly, its new Storefront product allows local businesses and other advertisers to directly buy mobile advertising from developers. Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones.

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Advertise.com Extends Into CPA Ads

socalTECH

The firm said that the new CPA services are an extension beyond its current cost-per-click (CPC) offerings. CPA advertising only charges customers for advertising when customer purchase a product, fill out a form, or perform another measurable action in response to an ad, rather than paying for impressions or clicks.

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Interview with Noah Auerhahn, Extrabux

socalTECH

We think we've really gotten the product validated by the market, particularly with Cyber Monday. People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah Auerhahn: The funding is going to enhance the product.

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