Remove CPC Remove Product Remove Sales Remove Writing
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC).

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC).

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC).

SEM 90
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” However, you are only paid for ads that generate sales. Instead of billboards, affiliates own websites, many of which contain meaningful content associated with the products they advertise. It does not happen.

Customer 164
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. I know that there are competitors, so in typing up my understanding of their product I’m not trying to attack anybody else or claim that we’re the only one who does each thing.

Mobile 282
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Interview with Tim Cadogan, OpenX

socalTECH

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. What's also important, is that people are using the product. The software takes care of all of the optimization of that.

OpenX 242