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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

PPC 154
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Burstly Opens Up Mobile Ad Service

socalTECH

The company said its Storefront offering is a turn-key way to enable advertisers to purchase aps directly from a developer's application, and which automated the creation of ad campaigns, billing, reporting, and other functions. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

SEM 90
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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Jason Nazar: Legal contracts, business forms and templates, conference presentations, financial models, research reports, any kind of professional content that you have which you use on a daily, weekly, or monthly basis. What kind of documents do you envision people offering through the site? Part of that is transition into paid content.

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Interview with Tim Cadogan, OpenX

socalTECH

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

OpenX 242
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC).