Nami Media Acquired By TV Broadcaster

socalTECH

Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , a publicly traded operator of 32 broadcast television systems. According to LIN TV, it has acquired a majority ownership position in Nami Media.

CPC 145

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. But our best Internet software engineers have historically been exported on a net basis to the Bay Area.

CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? It made sense for us to build this software, because it can apply to so many companies in the market. There are lots of online marketing analytics software products out there.

CPC 219

Interview with Tim Cadogan, OpenX

socalTECH

One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.

OpenX 253

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ).

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. “I know half the money I spend on advertising is wasted, but I can never find out which half.”

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Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music. In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content.

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