Custom Development Customer Marketing Writing 
SoCal CTO
DECEMBER 19, 2012
You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. Conversations with a technical advisors or possible developers should be iterative. Customer Development Notes I'm assuming founders are having customer development conversations.
SoCal CTO
FEBRUARY 2, 2011
There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. is a requirement.
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socalTECH
SEPTEMBER 3, 2019
That was a really fast stint, we started with only a couple of small customers but ended up taking it to $120K MRR and sold it to Home Depot at a significant multiple above revenue. I didn't really set out to write a book. They got a bunch of investors, including some from Austin. The answer is almost always NO.
InfoChachkie
APRIL 16, 2012
Steve is also a Stanford Professor and noted marketing entrepreneur. The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically.
Both Sides of the Table
FEBRUARY 7, 2010
There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. So the whole customer development cycle is very streamlined.
SoCal CTO
DECEMBER 1, 2010
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. But I didn’t write it for you; I wrote it for myself. No Business Plan Survives First Contact With A Customer – The 5.2 call to arms.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. I further that.
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