Why Your Startup Needs a Sales Methodology
Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. I’m going to set up the framework today and in future posts I’ll drill down into each area. Unique Selling Proposition.
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