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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. TCVN now features four educational tracks in four specific areas. Who is your customer?

TCVN 100
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Why “The Culture of Failure” is Imperative to Startup Communities

Both Sides of the Table

I think the fact that NorCal didn’t have strong industries in financial services, manufacturing, autos, marketing or other traditional industries also made experimentation more acceptable. 4:30 How did you come up with the idea of customer development? 50:30 Will Udacity change the education system in this country?

Startup 350
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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

Steve is also a Stanford Professor and noted marketing entrepreneur. The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically.

Startup 229
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. This has been their formula for nearly 15 years.

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Top 40 Startup Posts for August 2010

SoCal CTO

A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Teach Like You’re the Student - Steve Blank , August 10, 2010 “I never have let my schooling interfere with my education.”. If you do a lot of pitches, spend the six minutes to watch this. Mark Twain.

Startup 191
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Why The ‘Fail Fast’ Mantra Needs to Fail

Both Sides of the Table

Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years. Define a market problem that you believe you can solve. Nice logic, hey?

Startup 308
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Top 30 Startup Posts for July 2010

SoCal CTO

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Here’s why. Take a look at the chart below.

Startup 217