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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. Who is your customer? Who is your customer?

TCVN 100
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

I originally conceived it as the Top 11 things that I believe “all entrepreneurs need to succeed.&# If it stuck to this theme then I would stand by my top 11. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. It will be controversial – I know.

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Entrepreneurs Today Don’t Need A Big Budget To Start

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

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Customer Validation - 33 Great Articles

SoCal CTO

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101. Beware of Mentors. Either: "That’s interesting.

Custom 227
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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

Steve is also a Stanford Professor and noted marketing entrepreneur. The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically.

Startup 229
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Interview With Startup Boost, Matt Stodder and Blake Caldwell

socalTECH

Most of our mentors are people who have been successful entrepreneurs and investors, who have been there, and understand how to get a company to the next sage. They really have to have an understanding of why their product exists, why their project exists, who the market is for their product. That kills companies and waste resources.

Startup 172