Custom Development Marketing Pricing Writing 
SoCal CTO
DECEMBER 19, 2012
You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price.
Both Sides of the Table
FEBRUARY 7, 2010
There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. So the whole customer development cycle is very streamlined.
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SoCal CTO
DECEMBER 1, 2010
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. But I didn’t write it for you; I wrote it for myself. How to Take Down Facebook -- Hint: It Ain't Twitter. but: Something is Still Missing.
SoCal CTO
SEPTEMBER 8, 2010
Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 I’ve been pulled into a number of product and pricing meetings recently (for reasons unknown I’ve become the Foundry pricing and productization guy). clearly didn’t cause this.” How it happens.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He said it was better than the Yellow Pages because he would provide pricing transparency. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Summary notes, as always, provide below.
SoCal CTO
JANUARY 5, 2011
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.
Both Sides of the Table
MARCH 11, 2010
And how do you think the next person who’s thinking about writing you a check going to feel about that sort of cavalier attitude with their money? Define a market problem that you believe you can solve. Research this market by doing market sizing, looking at existing products, talking to customers and deciding how you will make money.
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