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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126
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Customer empowerment? Blame the Internet.

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization. The post Customer empowerment? Expectations rise with technology.

Custom 156
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 102
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7 Strategies To Prepare For The Next Customer Change

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 173
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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 106
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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. The bottom line is that by directing your actions toward helping others pursue their dreams and customer dreams, you will make amazing progress in achieving your own.

Customer 152