Remove Custom Remove Outsource Remove Product Remove SEM
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
article thumbnail

Interview with John Tomich, Onestop Internet

socalTECH

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The second, is we provide fulfillment services, such as product shipments. There's now a warehouse in Canada, because half of their customer base is Canadian.

article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222