Pour And Stir II – Managing Your Cost Per Customer


As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.

5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

According to Patrick Vlaskovits another proselytizer of the term, “Growth hacking comes after the early stage chaos and post-product-market-fit.”. If you build it, they may not come : So, you’ve launched your product, and people use it and seem to like it.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. How many through SEM? Do you have a customer referral program?

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). ” So Ethan went to work as a product manager at Google Video.

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Startup Business Model Considerations


Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now? Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Many startups in stead launch “cool” products that their friends and peers love initially but don’t yield large amounts of revenue or profits and certainly can’t support the costs structure. What price will your customer ultimately accept?

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market.

Sales Kids With Grit – Web 2.0 Paper Routes


Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Understandably, the pricing has to be excessive to provide sufficient margin for the product’s producer and an adequate incentive for the non-profit organization. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. .

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

You have to build a product that people really love. Let me say this – whether you believe in marketing at startups or not, I think we’d all agree that you can’t have a great marketing program around a mediocre product. This article originally appeared on TechCrunch.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But higher value product sales often require a phone call.

Interview with John Tomich, Onestop Internet


The second, is we provide fulfillment services, such as product shipments. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The fifth is product photography--we actually have an in-house photo studio, including doing things like Photoshop and color correction. There's now a warehouse in Canada, because half of their customer base is Canadian.

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Interview with Billy Fried, Kijubi


We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. The automated part, is a customer fills out a form and buys the product through their shopping cart. The customer gets an email which tells them the order is pending, and confirmation or an e-ticket will be forthcoming.

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