Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising. Trade shows.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

FEBRUARY 7, 2013

And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in.

CTO Coach 359

CTO Coach Google CTO Hire GRP Partners 359

Both Sides of the Table

JANUARY 12, 2014

It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MARCH 16, 2014

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention.

Marketing 106

Marketing Startup Social Media SEM 106

InfoChachkie

OCTOBER 13, 2009

Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Startup Professionals Musings

DECEMBER 7, 2010

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). You can contract an SEO specialist at this level for a couple of thousand dollars, or you can do the work in-house, if someone on your team has some basic tools and web maintenance skills.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM).

SEO 48

SEO HTML Search Engine Optimization Web 48

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Competition 350

Competition Idealab Product Ideas 350

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48